OutRight Systems: Google and Microsoft sign-in on WordPress, a mega menu, and free tools that bring search traffic

Case study · October 18, 2026 · 2 min read

A CRM development company serving India, the USA and the UAE needed a site that organises a lot: services, learning, a training series, products and tools. Notes on the build, including a custom OAuth sign-in and the free utilities that pull in visitors.

OutRight Systems builds custom CRM software and integrations on SuiteCRM and SugarCRM for businesses in India, the USA and the UAE. Their website had to do several jobs at once: explain services to buyers, teach CRM admins, sell products, and give away useful tools. That is a lot of navigation to get right.

The mega menu

The menu spans services, resources, learning and CRM training, several levels deep. A standard WordPress menu would have been a wall of links. The theme renders a multi-level mega menu with columns and short descriptions, driven by the normal WordPress menu editor, so the team can reorganise it without touching code. On phones it collapses into an accordion that remembers where you were.

Sign in with Google or Microsoft

The learning area and some downloads sit behind a login. Nobody wants another password, so the site offers sign in with Google or Microsoft. Rather than a heavy plugin, I wrote a small OAuth 2.0 handler: it sends the visitor to the provider, verifies the token that comes back, matches or creates the WordPress user, and logs them in. It is a few hundred lines, it is auditable, and it does not drag in a plugin that updates every week.

Content that earns visits

• A ten-chapter CRM training series for admins and developers, structured so each chapter is a page Google can rank on its own.
• A set of free browser tools: a password generator, Base64 and JSON utilities, file converters. They run in the browser, cost nothing to host, and bring in people who later read about the services.
• Case studies and a blog, both as card grids fed by post types.

The business pages

Animated stat counters, certification and partner logo strips, a seven-phase delivery process with durations and deliverables (buyers want to know what happens after they sign), featured products, an FAQ and a newsletter form.

Stack

WordPress and PHP on Apache and Ubuntu, with the OAuth handler and the tools as theme code. Nothing exotic, which keeps hosting cheap and updates boring.

What I took from it

Free tools and a training series are the quiet workhorses of this site. They are not glamorous, but they are pages people search for, and every one of them links back to what the company sells. If your business site needs logins, an organised menu or content that works as a magnet, custom web work and WordPress sites are both on the services page.

Tags: WordPress, OAuth, mega menu, SEO, CRM